Truly · the line
Made for play. Built to reorder.
A girls’ line built for how kids actually wear clothes — and how the category actually sells. Now at Von Maur, in stores and online.
A line built for the floor
Truly is girls’ and toddler apparel designed the way buyers actually buy — in cohesive color stories and coordinated packages that merchandise into a clear, shoppable wall.
Kids’ is a category with two customers. The child has to want to put it on; the parent has to find it still worth wearing after a month of playgrounds and wash cycles. Get both right and the category does something adult apparel rarely does — it reorders on its own, because a growing kid ages out of a size long before the garment gives up.
So the line is built for that: fabrics that hold shape and color, construction that takes a hard week, pricing that holds a markup at kids’ price points, and delivery on the back-to-school and holiday dates the season actually turns on.
Why buyers carry it
Merchandise it. Move it. Fill it.
Built to merchandise
Cohesive color stories and coordinated packages that build a wall and shop the floor — not a rack of one-offs.
Built to survive
Fabrics and construction chosen for playgrounds and laundry, because in kids’ the garment that comes back clean is the one the parent buys again.
Built to the calendar
Back-to-school and holiday are the two dates that decide the season. We build to them, and we ship on them.
What lands on your floor
- Cohesive color stories that merchandise into a clear, shoppable wall
- Girls 4–6X and 7–16, with toddler 2T–4T on the styles that carry down
- Break packs and size runs sized for a productive first buy
- Silhouettes a kid will pick herself and a parent will re-buy
- Priced to hold markup at kids’ price points
- On-calendar delivery and dependable reorders, season after season
Become a stockist
Carry Truly.
Request the line sheet and our wholesale terms — we’ll get the look in front of your buy.