Truly · about

Truly hers.

Girls’ and toddler clothes she will want to put on, and you will still like after a month of wash days. In Von Maur stores.

A cream faux-fur vest over a striped top with jeans, laid out as an outfit.

The idea

Clothes she picks herself

Truly makes girls’ and toddler clothes with two people in mind. She has to want to put it on. You have to still like it after a month of playgrounds and wash cycles.

So the line is built for both: soft knits, easy dresses and denim in colours she will reach for, made from fabrics that hold their shape and colour wash after wash.

Most kids grow out of a size long before a Truly piece wears out. That is the point.

A cream faux-fur vest, a striped top and jeans laid out together as one outfit on a grey wood floor.

What makes it Truly

Play in it. Wash it. Wear it again.

A white crochet vest, laid flat on a grey wood floor.

The line

What’s in the line

  • Soft knits and cardigans that layer over anything
  • Easy dresses for school days and holidays
  • Denim, stripes and argyle for every day
  • Toddler 2T–4T on the styles that carry down
  • Girls 4–6X and 7–16
  • In Von Maur stores, in girls’ and toddler

New-arrival alerts

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New Truly styles as they land at Von Maur, and nothing else. Unsubscribe anytime. For ages 13 and up; parents, sign up for younger kids.